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Each store carries between 22, and 60, items, approximately 5, of which are branded by Giant Eagle. Giant Eagle offers more than two dozen departments across its stores. The range of services includes Redbox video terminals, dry cleaning, in-store day care, and pharmacies. Giant Eagle also has banking partnerships with Citizens Bank in Pennsylvania and Huntington Bank in Ohio and West Virginia, both of which have their branches open inside Giant Eagle branches seven days a week except for federal holidays.
The chain has built large prototypes, and it has experimented with many departments unusual to supermarkets. Larger stores feature vast selections of ethnic and organic food, dry cleaning services, Iggle video, drive-thru pharmacies, in-store banking, Eagle's Nest for daycare purposes while shopping , as well as in-store coffee shops and prepared foods. Although older Giant Eagle locations tend to be unionized and some are even franchised stores, in recent years the company has started leaning toward non-union company-owned and -operated stores.
In areas where a franchised store exists, if a GetGo exists nearby, it's operated by Giant Eagle itself, separate from the franchised supermarket. Giant Eagle rebranded some of its stores as Market District in an attempt to attract upscale shoppers. The initial two stores opened in June in the Shadyside neighborhood of Pittsburgh, and Bethel Park , just outside Pittsburgh. The 14th store is now open in the Cleveland suburb of Westlake, Ohio.
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That store is a result of Giant Eagle closing their existing Westlake location in October for 6 months to do extensive renovations. Giant Eagle Express is a concept store. As of May , the only operating store is in Harmar Township, Pennsylvania. An Indiana, Pennsylvania location closed its doors in The store is larger than a GetGo, but much smaller than a regular Giant Eagle supermarket store. However, the store offers many of the same services as a Giant Eagle, such as a deli and a drive-through pharmacy.
There is also a GetGo gas station. On June 4, , Giant Eagle announced new Market District Express concept, which is designed to be a hybrid of the flagship Market District format launched in with the Giant Eagle Express format that was launched in The first of this brand's stores opened on December 5, , in Peters Township, Pennsylvania. GetGo is a convenience store chain that also has gas stations. Giant Eagle began adding pharmacies to their stores in the s, along with other " store-within-a-store " concepts photo, floral, and video rental.
Giant Eagle Pharmacy also offers several immunizations throughout the year for pneumonia , influenza , and Shingrix. These are typically walk-in, but vary depending on the pharmacists available. Giant Eagle partnered with Arlington Lens Supply in to sell contact lenses online via their website. Ricker's is a chain, Indiana-based convenience store and gas station chain purchased by Giant Eagle in Giant Eagle has a contract to operate Starbucks kiosks in some of its stores; the workers are employed by Giant Eagle, but become certified baristas after completing the process.
Giant Eagle was the largest shareholder of the Phar-Mor chain during its heyday in the s and s, although it was operated separate from the main Giant Eagle chain. After Monus was convicted of embezzlement , Phar-Mor filed for bankruptcy and eventually liquidated. Due to Giant Eagle's stake in Phar-Mor, it was able to acquire Phar-Mor's Youngstown-area assets in bankruptcy court after the chain liquidated.
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Giant Eagle once operated Iggle Video locations inside many of its locations to serve as its video rental shop. Like Giant Eagle Pharmacy, Iggle Video which spelled "eagle" from its phonetic pronunciation in Pittsburghese , even outside of Pittsburgh never operated in stand-alone locations. Like other video rental chains, Iggle Video offered movie and video game rentals. They also served as the local Ticketmaster outlet in the Pittsburgh region before the advent of the Internet made it possible to buy live event tickets from Ticketmaster online.
In the mid- to late s, Giant Eagle phased these stores out in favor of Redbox automated retail machines, with Ticketmaster sales moved to the customer service desk. In October , Giant Eagle began a long-term experiment with in-store optometry centers dubbed "Giant Eagle Optical". The stores accepted most major vision plans and offered a wide variety of designer frames, as well as exclusive Giant Eagle brands.
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Noting that "some programs don't prove viable across a broad number of stores," Giant Eagle chose to close its Optical locations beginning in August The concept is similar to that of a Valu King, but carries a slightly larger product selection. It was looking for open spots at nearby Giant Eagle locations for displaced employees. The Maryland and Columbus stores are not unionized, much like some independently owned stores throughout Pennsylvania and the Youngstown, Ohio area. Some employees in the Eagle's Nest and Photo Lab departments are also non-union employees. Giant Eagle currently uses the slogan "That's Another Giant Eagle Advantage"  with its advertising, focusing on the eAdvantage offer of the week.
This campaign features store employees and customers to put their own spin on what Giant Eagle offers. The campaign includes a focus on product selection, quality, customer service, and price leadership. From to the slogan was "That's my Giant Eagle Advantage". From until , the slogan was "Low prices.
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From until , the slogan "Make every day taste better", was used. It was meant to showcase product quality as compared to the convenience focus used in the previous campaign. From until , "It takes a giant to make life simple. This was focused on convenience, and spawned the "Fee Fi Fo Fum" commercials.
The commercials featured everything from the general store, the produce and deli departments to a spot featuring Jay Bell and Jeff King of the Pittsburgh Pirates.